Every August, California’s Monterey Peninsula transforms into a playground for car lovers, and this year Mecum Monterey 2025 stood out in bold fashion. With record attendance and overall sales reaching $45 million, it was clear that collectors and enthusiasts alike were eager to celebrate automotive icons at Car Week.
Mecum Monterey 2025 Sets a New Standard
The $45 million total came from a lineup of 500 cars and 100 vintage motorcycles. What made the event more exciting was the number of million-dollar results achieved across a diverse mix of exotic, domestic, and historic machines. Mecum Monterey 2025 showed that the appetite for collector cars remains as strong as ever.
Spotlight on Ferrari 250 GTO Bianco Speciale
One of the biggest draws wasn’t even on the block. The 1962 Ferrari 250 GTO “Bianco Speciale,” the only GTO built in white, was displayed ahead of its 2026 Kissimmee sale. Its presence alone gave the event an extra dose of magic, showing the connection between heritage, rarity, and the thrill of ownership.
Performance Legends Take the Stage
Million-dollar cars are always headline makers, and this year’s Mecum Monterey 2025 lineup didn’t disappoint. The top results included:
- 1969 Lamborghini Miura P400 S (Lot S93) – $1,980,000
- 1957 Mercedes-Benz 300SL Gullwing (Lot S95) – $1,650,000
- 1959 Mercedes-Benz 300SL Roadster (Lot S72) – $1,485,000
- 1932 Duesenberg Model J Sweep Panel Dual Cowl Phaeton (Lot S47) – $1,320,000
- 1969 Dodge Hemi Daytona NASCAR (Lot S120) – $1,320,000
- 1973 Porsche 911 Carrera RS 2.7 Lightweight (Lot S91) – $1,045,000
- 2006 Ford GT Heritage Edition (Lot S90.1) – $891,000
- 2025 Ferrari SF90 Spider (Lot S79) – $715,000
- 2021 Mercedes-Benz AMG GT Black Series P One Edition (Lot S95) – $682,000
- 2024 Porsche 911 S/T (Lot S90) – $676,500
These results highlight just how diverse the market has become, where Italian exotics, American muscle, and German precision all share the stage.
Motorcycle Market Also Shines
Two-wheeled icons made their mark as well. A 1910 Harley-Davidson 6-A Single crossed at $115,500, while a 1974 Kawasaki Z1A 900 broke records for the brand at $82,500. It proved that motorcycles, much like cars, are commanding serious collector attention.
A Celebration of Heritage and Passion
The atmosphere at Mecum Monterey 2025 was more than numbers and final gavel drops. It was about celebrating rare cars, unforgettable stories, and a passion that connects collectors worldwide. From the Lamborghini Miura’s exotic flair to the Dodge Daytona’s NASCAR legacy, the event captured the very essence of Car Week.
Summary
Mecum Monterey 2025 was a true showcase of automotive culture, proving that the collector car market is alive and thriving. With $45 million in sales, record attendance, and star cars like the Ferrari 250 GTO Bianco Speciale stealing the spotlight, it was a celebration that reminded everyone why Monterey remains the ultimate automotive stage.
Disclaimer: All sales figures and details are based on information released during Mecum Monterey 2025 and may be subject to updates.
Source: Mecum Auctions
