In 1955, Dodge completely shook up its lineup with the debut of the “Forward Look,” an audacious styling philosophy penned by the legendary Virgil Exner. This era-defining design language transformed the rather tall, boxy cars of the early 1950s into sleek, low-slung road machines. The pinnacle of this new direction was the 1955 Dodge Royal Lancer Convertible, a stunning drop-top that instantly became the flagship of the Dodge division.
The Dawn of the Forward Look
The 1955 models were a critical success for Chrysler Corporation, which needed a fresh start after years of conservative design. Consequently, the new Dodge models sat lower, were longer, and appeared much wider than their predecessors. The styling featured a striking wraparound windshield, giving the driver a panoramic view of the road ahead. This particular convertible, one of only 3,302 built, perfectly embodies this new, glamorous automotive age.
A Spectrum of Style and Luxury
The Royal Lancer was positioned as a premium series, a step above the base Coronet and the mid-range Royal. It was offered in eye-catching color schemes that perfectly captured the exuberance of the decade. For example, this car is finished in a magnificent two-tone combination of Heather Rose and Sapphire White. Naturally, this bold exterior is complemented by an interior trimmed in corresponding Pink and Off White upholstery. The whole design is pure mid-century chic.
Interior Appointments for a New Age
Inside the cabin, the Royal Lancer treated its occupants to genuine luxury and convenience. Drivers benefited from an innovative asymmetrical dashboard design that clustered the main instruments within easy view. The PowerFlite automatic transmission was controlled by a dash-mounted lever, a feature that would soon be replaced by the iconic push-button controls. Amenities such as the optional Town & Country AM radio and a reliable heat and defrost system enhanced the overall driving pleasure.
A Rare and Coveted Model
Being the top-tier convertible, the Royal Lancer carried the highest price tag in the Dodge lineup for 1955. This fact contributes to its scarcity today, as only a limited number were produced, making each surviving example a coveted prize for collectors. Its relatively low production total underscores its exclusive nature within the history of 1950s American convertibles. It is a genuine piece of rolling art.
Red Ram Hemi Performance Details
The heart of the 1955 Dodge Royal Lancer Convertible is the legendary 270 cubic-inch Red Ram Hemi V-8 engine. This hemispherical combustion chamber design, a hallmark of Chrysler engineering, gave Dodge a performance edge. In this application, the V-8 was rated for a solid 183 horsepower and 278 lb-ft of torque. The engine is mated to the smooth, two-speed PowerFlite automatic transmission, which transmits power efficiently to the rear wheels. Furthermore, features like the two-barrel carburetor and dual exhaust contributed to its robust and distinctive sound. Power brakes were also included, a welcome feature for managing this sizable classic machine.
Styling Cues That Defined a Decade
The Lancer line featured several unique aesthetic touches that separated it from lesser Dodge models. These included slim, chrome-plated tailfins that were subtly integrated into the rear quarters, hinting at the extravagant fin designs to come. Chrome wire wheels and period-correct wide whitewall tires complete the look. Collectively, these details cemented the 1955 Dodge Royal Lancer Convertible as a symbol of American postwar optimism and automotive artistry.
The 1955 Dodge Royal Lancer Convertible stands as a landmark car, not just for the Dodge brand, but for the entire industry. This model successfully launched Virgil Exner’s design vision and provided a premium, powerful, and stylish open-air driving experience. With its Hemi V-8 and stunning color palette, this rare convertible is a beautiful, functional piece of fifties Americana.
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Source & Details: mecum.com