The 1964 Buick McLaughlin Riviera is not your everyday American classic. This special Canadian-market version of the legendary Riviera blends bold styling, refined luxury, and unmistakable presence. For collectors and enthusiasts alike, it’s a car that tells a deeper story within Buick’s legacy.
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A Riviera with Canadian Roots
The McLaughlin-Buick badge tells us this Riviera wasn’t built for just any market. Produced for Canadian buyers, it highlights Buick’s early international reach. Named after the McLaughlin family, who helped establish GM’s presence in Canada, this version stood out with unique regional features and branding.
Classic Styling with Custom Flair
The example you see here wears a striking black and red exterior, paired with a sleek black interior. This custom finish adds attitude to an already daring design. Chrome trim and wide body lines remain true to the Riviera spirit, but the updated look gives it fresh personality.
Performance and the Iconic Nailhead V-8
Under the hood lies Buick’s legendary Nailhead V-8 engine. Known for its vertical valve placement and distinctive torque delivery, this engine helped define Buick performance in the 1960s. Paired with an automatic transmission, it provides effortless cruising and plenty of punch.
While exact displacement isn’t specified, Nailhead V-8s of the era ranged from 401 to 425 cubic inches. That means it likely delivered anywhere from 325 to 340 horsepower, ample for a grand touring coupe like the Riviera.
Suspension and Rolling Presence
This 1964 McLaughlin Riviera doesn’t just rely on vintage charm. It features an air bag suspension system, enhancing ride quality and allowing for adjustable stance. Combined with custom wheels, the car takes on a modern edge while maintaining its classic roots.
The result is a Riviera that turns heads at any speed. It blends comfort with custom style, creating a ride that looks as smooth as it feels.
A Look Inside the McLaughlin Riviera
The black interior completes the car’s bold aesthetic. Expect plush materials, wide seats, and a dashboard layout that mixes form and function. Buick’s commitment to comfort shows in every detail, from switchgear placement to cabin finish.
In 1964, the Riviera was considered a personal luxury coupe. This one takes that concept to another level. Its customization and suspension upgrades only deepen the experience.
A Rare and Meaningful Collectible
Only a fraction of Rivieras wore the McLaughlin-Buick badge. That rarity adds serious appeal for collectors, especially when paired with tasteful custom updates. It’s a car that reflects both American muscle and Canadian heritage in a single package.
Add in the stunning presentation and unique spec, and it becomes clear: this isn’t just another Riviera. It’s a standout from any angle.
Summary
The 1964 Buick McLaughlin Riviera captures everything that made the original so special, power, elegance, and innovation, with a layer of Canadian history and custom flavor. With its Nailhead V-8 engine, air bag suspension, and distinctive styling, this Riviera remains a timeless symbol of cross-border automotive excellence.
Disclaimer: Vehicle details are based on available information. Equipment, features, and specifications may vary by individual example.
