In 1958, Buick introduced the Limited, a one-year-only flagship series defined by lavish chrome and maximum size. However, one 1958 Buick Limited Convertible transcends the standard production model. This exceptional car, nicknamed the “Wells Fargo” model, was a factory custom built by General Motors exclusively for actor Dale Robertson. Robertson starred in the popular, Buick-sponsored Western series *Tales of Wells Fargo*, making this vehicle a unique blend of Hollywood promotion and high-end automotive design.
The Rarest Buick of the Year
The standard Limited Convertible was already one of the rarest 1958 Buicks, with production totaling just 839 units. As the top-of-the-line model, it was longer and more adorned than any other Buick. The excessive chrome and dramatic styling perfectly captured the late 1950s aesthetic. This car represents the pinnacle of that era, showcasing both exclusivity and design extravagance in one impressive package.
Bespoke Western Touches
What truly sets this car apart are the custom features tailored for its celebrity owner. General Motors replaced the standard Limited side trim with unique solid walnut paneling, a distinctive and elegant touch. The interior was completely bespoke, using luxurious natural Jersey calf skin for the carpeting and Danish calf leather for the upholstery. This choice in materials instantly elevates the cabin far beyond factory standards.
Interior Designed for a Cowboy Star
The custom interior fully embraces its Western theme, befitting a star of a frontier drama. The seats and door panels feature hand-tooled leather inserts with a Western motif. Furthermore, the car includes functional props to complement Robertson’s on-screen persona. Revolver holsters are discreetly built into the door panels for easy access. The center console is custom-fitted to hold two chrome-plated Winchester lever-action carbine repeaters, completing the sportsman’s package.
Engineering and Luxury Features
Beyond the custom work, the Limited came equipped with Buickās best technology. This car features factory air conditioning, a highly prized option in 1958, ensuring comfort. The Air Poise suspension system, while complex, was cutting-edge technology designed to deliver a superior ride quality. Other standard luxuries include a 6-way power seat, power windows, and the iconic Autronic Eye automatic headlight dimmer. A Wonderbar radio further adds to the period charm.
Power and Dynamic Performance
Under the expansive hood lies Buick’s powerful 364 cubic-inch V-8 engine. This reliable “Nailhead” V-8 delivers a solid 300 horsepower. The engine is paired with the advanced Flight Pitch Dynaflow automatic transmission. This innovative transmission used three turbines to provide an exceptionally smooth and responsive driving experience. Power steering and power brakes ensure that this luxurious, large convertible handles with ease and confidence.
A Piece of Hollywood and Automotive History
The “Wells Fargo” Limited is more than just an expensive convertible; it is a documented piece of Americana. It served as a factory show car to promote the Buick brand and the popular television show. Robertson drove this custom car for decades, cementing its unique and fascinating provenance. This extraordinary vehicle successfully blends 1950s automotive excess with a uniquely American cultural touchstone.
The 1958 Buick Limited Convertible is significant due to its rarity and its status as Buick’s ultimate luxury offering for the year. This specific “Wells Fargo” custom model is particularly noteworthy for its unique Western-themed factory modifications and its direct connection to television star Dale Robertson. Its bespoke features and confirmed celebrity history make it a singular and compelling artifact from the peak of 1950s American automotive design and pop culture.
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Source & Details: mecum.com